Engagement is the Solution

360 Harnesses the Power of AI and Machine Learning for Enhanced Engagement
Empowered by Artificial Intelligence (AI) and Machine Learning (ML), our cutting-edge engagement platform, BehavioralRXTM, revolutionizes human-computer interactions.
Backed by nearly two decades of scientific validation and extensive research collaborations, BehavioralRXTM stands as the Swiss Army Knife for optimizing user behavior.
We are Your Trusted Partner in Behavioral Transformation
Our proven engagement platform has successfully transformed user behavior across diverse industries, including healthcare, education, business, and telemedicine. We’ve helped:
- Healthcare: Reduce healthcare costs, improve patient outcomes, and enhance patient engagement in their own care.
- Behavioral and Mental Health: Provide effective support for schools and businesses
- Pharmaceuticals: Enhance medication adherence
- Call Centers: Elevate employee satisfaction and productivity
- Hospitals and Medical Centers: Optimize bedside and discharge services
- Customer Loyalty: Implement effective customer loyalty programs
- Outpatient Care Cost Reduction: Minimize outpatient care expenses
Unlock the Potential of our Proprietary Technology
We can’t disclose all of our applications due to confidentiality, but our proprietary technology holds immense potential to improve the quality of life for our users; Your Employees and Students.
Partner with 360 to Solve Your Business Challenges
To discover how, call us at (917) 983-0525.
Research & Collaboration Partners
- Academy of Oncology Nurse Navigators
- American College of Lifestyle Medicine
- Association of Corporate Health Risk Management
- Brown University
- Center for Music Therapy
- New York University School of Nursing
- New: Johns Hopkins Applied Physics Laboratory
- Ohio State University
- Rutgers University Cancer Institute
- Rutgers University Medicine
- Stanford University Clinical Excellence Research Center
- Stanford University Psychiatry and Psychology
- University of Michigan
- University of Nebraska Medical Center
- University of Texas Center for Brain Health
- Yale University

Bill number: H.R. 1 (119th Congress), Short (popular) title: One Big Beautiful Bill Act,
An act to provide for reconciliation pursuant to title II of H. Con. Res. 14.
$50,000,000,000.00
Fifty billion dollars.
That headline number sounds like a rescue plan for rural America. It is not. Spread across five years and 66 million rural residents, the Rural Health Transformation Program (RHT) amounts to less than $151 per person, per year, not enough to move the needle, let alone transform a system under strain. If this funding is diluted across business-as-usual programs, it will disappear without a trace and accomplish nothing.
Real transformation will only occur if RHT dollars are concentrated in bold, measurable care pilot programs that deliver integrated, personalized support, use technology and AI to extend scarce clinical capacity, and rebuild the most essential asset in healthcare: a trusted relationship between patient and clinician.
In Loving County, Texas, primary care is not around the corner. It is 25 miles away, and the doors close at 6:30 p.m. The nearest emergency room is in Midland, more than two hours down the road.
It is 3:00 a.m.
A four-year-old jolts awake with a fever and a throbbing earache and pads into her parents’ room. Her mother knows the options: wait until morning and hope it does not get worse, or start calculating distance, time, and risk in the dark.
Instead, she carries her daughter to the kitchen, opens an FDA-cleared, medical-grade remote diagnostic kit, and within minutes is connected to a physician assistant they both recognize and trust. Guided step-by-step, she uses the device as an otoscope to examine her child’s ear, as if they were in the clinic. The assessment is clear. Treatment is immediate. A prescription is sent to the nearest pharmacy before sunrise.
This is what Rural Health Transformation (RHT) funding is for: turning geography into a detail, not a diagnosis.
Metabolic Syndrome has a nickname for a reason: the Killer Cocktail. High blood pressure. High blood sugar. Abnormal cholesterol. Excess waistline. Four warning lights on the dashboard, flashing at the same time. More over 33% of U.S. adults are living with this condition, and the condition is more common in rural communities and older age groups. The danger is cumulative, quiet, and relentless until the day it is not.
You are one of them. Your phone rings.
“Hello, this is Pat from Dr. Smith’s office. How are you doing?”
“I’m fine.”
“I’m calling because your A1C has been above the target you set with Dr. Smith for the last four days. What do you think is driving it?”
You pause, frustrated. “I do not understand. I have never been more careful. I am watching my diet. I am walking more. And it just keeps climbing.”
“Then we are not waiting for the next appointment,” Pat says. “I’m scheduling a blood draw at the county health center today so we can find out what is happening and adjust your plan before this becomes an emergency.”
That is what Rural Health Transformation (RHT) funding can buy when it is used correctly: proactive primary care that moves first, powered by bidirectional digital therapeutics and remote patient monitoring, catching deterioration early and keeping people out of ambulances, emergency rooms, and avoidable hospital beds.
The One Big Beautiful Bill is not just legislation. Done right, it is a once-in-a-generation operating mandate. By working with your state to align and deploy these assets with discipline, we can build an advanced, proactive primary care model that finds risk early, intervenes fast, and proves outcomes at scale. This is how you move from incremental reform to measurable transformation: research-grounded, digitally enabled, and fiscally responsible care that can withstand scrutiny, earn trust, and stand as a national exemplar.
To learn more about RHT ad the Go Direct Care Solution Click Here or email information@360smartercare.com

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